Businesses today need striking and user-friendly websites. The best way to attract visitors is to design your site in such a way that it will showcase your products and services. This, in turn, will boost your sales. By contrast, if your website is designed poorly, prospective customers will probably ignore you. Website design requires careful
Search Engine Marketing and Search Engine Optimisation: Is There a Difference?
Search engines still remain the primary channel through which internet marketers reach their target customer base. As most users could have noticed, internet marketers are inclined to use different terms regarding search engines and their embedded tools for online promotion. There is a lot of confusion around the real meaning of these terms. Search Engine
How To Boost Conversion Rate Through Personalised Emails
A personalised email can be termed as an email sent by businesses using subscriber’s data to approach them with more relevant offers and promotions. This data is voluntarily provided by the user when they subscribe to the email newsletter. The purpose is to ensure a positive and robust communication experience to boost the conversion rate.
5 Simple Ways To Boost Your Local SEO
At this point, you probably already know the importance of SEO and the effects it can have on your business. These days, if you want to rank your website high, you need to be SEO savvy and know how to use some of the effective SEO tools. Before you begin with SEO though, your website
Guide to Marketing on Linkedin
If you consider how social media has come to affect business and marketing you would be a fool to not jump at the opportunity the first chance you get. Sites like Facebook, Twitter and LinkedIn are at the forefront of growing businesses in various areas especially when it comes to marketing. It has become a
List of The Top WordPress Contact Form Plugins
We have put together a list of the top WordPress contact forms plugins that you can use. #1 – Contact Form 7 Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so
Why Brand Consistency Matters For Your Branding Success
Developing a compelling brand is one thing. Maintaining consistency is another. Today, the latter is just as important as the former, if not more so. Cultivating a clear and consistent brand over the short and long term is key for all successful companies. No matter the size or industry of your company, a consistent brand
10 Design Principles That Will Dramatically Boost User Experience
A strong user experience (UX) is important in your online marketing success. The results of increased engagement are in increased leads, which translate into more revenue. Most of the interface design includes web design. There are many techniques involved in creating beautiful and functional interfaces for Ux design Trends. Visual Grammar To effectively design, it
The 5 Best Ecommerce Tools To Stay Ahead Of Competitors In 2019
The current scenario of the world has seen a rise in e-commerce due to the changes in technology which has made the world a digital ground. E-commerce merchants have several opportunities to grow due to the increase in online payments and the usage of smartphones among the people. It helps them to connect with the
A Guide To Protecting Your Employees Online
There are many aspects of the workplace where precautions are taken to guarantee the health and safety of employees. Wet floor has a wet floor sign, fire alarms and extinguishers and exit are on every floor, bathrooms are cleaned to acceptable standards and the list goes on. The one thing that is often overlooked is