10 Design Principles That Will Dramatically Boost User Experience

Web Design Principles

A strong user experience (UX) is important in your online marketing success. The results of increased engagement are in increased leads, which translate into more revenue. Most of the interface design includes web design. There are many techniques involved in creating beautiful and functional interfaces for Ux design Trends.

Visual Grammar

To effectively design, it is important to develop an understanding of the principles of visual grammar that reduces the world of visual communication. These principles, whose roots are in the history of graphic design, are still in place and make the construction blocks of the design that lie in the heart of the experiences we have created.

Just keep in mind what we create – whether it is a user interface (UI) element or a more complex system of elements on the screen – it includes a series of core elements: points, lines and aircraft. By combining these elements, we can create everything in the icon, components, illustration, diagram, pattern … in a nutshell.


Call-to-action plays an important role in increasing your website conversions. With the responsibility of attracting attention, a single call-to-action is given authority and clicked later. These two factors will run your website towards a higher ROI. So, what are the key principles of call-to-action that designers need to consider?

  • Size: Keep this in mind between the other elements of the web page, and decide the size of the call-to-action. If the call-to-action button should be placed under a form, then the size should be equal to the fields of that form.
  • Text: If the marketer has decided on text for different pages and sections, they should be communicated with the copy with the designers. This could help them in identifying the original size.
  • Color: Audiences play a 70% role of role in attracting viewers’ attention. Make sure it stands out from the remaining section by the smart use of color.
  • Button size: If the same webpage has different sections and small objects, then how well do you define a button with carving its shape? Make sure the size stands out from the remaining items.
  • A / B test: The best practice of measuring the effectiveness of call-to-action is by making different forms of colors, text and fonts. Monitor which CTAs are more successful. On HubMonks, we put CTA for HubSpot Marketing Tools, all of our Hubspot COS web development projects so that customers can measure the display of buttons.



Organizational product is a fundamental principle in the design process. It is necessary to continuously demonstrate, operate and feel in the same (or a category) product, within the same or familiar functions and scenes. The purpose of sustainability is to reduce the chances of user learning, the cognitive cost of the user, and the possibility of abuse.

Use simple language instead of technical terms

Users are not a designer or developer, most of them do not understand the design concept and development process, the language and text of the product should be easy to understand and should be very close to the general user’s views. However, we need to think that users are busy people rather than smart people. That’s why we need to customize some functions for middle-class users.

Visual Hierarchy

The above picture clearly defined the purpose of the hierarchy. The visual hierarchy includes almost all ideas of design; although it values the important elements of your web page where you want to attract the attention of the user. A strong visual hierarchy also aggregates the same elements and arranges them in meaningful patterns to make effective communication process with viewers. How do a designer create a visual hierarchy in good manner? Well, they just need to look at your list! Here are the main components:

  • Size: Using the shape as a hierarchy tool is a great way to guide the key components of your web page.
  • Color: Color is a great organizer and also motivates personality. Bold and contrast colors will ask for attention.
  • Contrast: When the viewer sees something on the web page that deviates from others, then they want to know more about it. You can separate an important part of the page with the help of opposite colors from the original content of the page.
  • Proximity: If there are many sections in a web page, then how do you keep related objects of a section, it defines a good proximity. It clearly helps in adding similar content.
  • Density and white spot: When you populate a portion of the webpage densely, it looks unfavorable in terms of UX. Similarly, keeping as much area between elements could break the link. Therefore, to separate the elements should be kept with white elements and related to different elements and which are not.

Language and Typography

With a deep understanding of visual grammar, it is important to consider the underlying fabric designed by us, which is given through language – through typography. Working in hand, both are incredibly important and complemented by other forms of content: for example images, photography and video.

Languages – The words we choose to communicate – matters, and it is important that we think of it as designers. When starting on any new project it is important to start defining a language that reduces your design, it will shape your users’ perceptions. Ask yourself: What is the message? Then find the right word to communicate that message.

Whether you are working with external clients as a consultant, internal project stakeholders or digital products in the form of in-house designers are creating language issues. Before starting on any new project, take some time to spend with your stakeholders so that they can define their message.

Interaction design

Interaction design is dedicated to creating attractive interfaces with predictions about user behavior. It is important to know how users and tech interact with each other. Here are some questions you should consider when designing the best conversation:

How can users communicate? Which parts of the website will the user interact with the mouse, finger or stylus?

Which indications would make it easy to interact with users? Color, size, size, text will separate the items and will help users understand these interactive points.

Does the information fall into seven items at one time? Users keep only five-nine items in their short-term memory

Different sections of the website are different with the help of edges and corners? Elements like menu design should be separated from these design ideas. In addition, they create a boundary that states that the finger or mouse cannot be carried forward beyond that limit.


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