{"id":445,"date":"2018-12-03T08:35:39","date_gmt":"2018-12-03T08:35:39","guid":{"rendered":"https:\/\/www.wizzhosting.co.uk\/blog\/?p=445"},"modified":"2018-12-03T08:35:39","modified_gmt":"2018-12-03T08:35:39","slug":"why-brand-consistency-matters-for-your-branding-success","status":"publish","type":"post","link":"https:\/\/www.wizzhosting.co.uk\/blog\/why-brand-consistency-matters-for-your-branding-success\/","title":{"rendered":"Why Brand Consistency Matters For Your Branding Success"},"content":{"rendered":"

\"Branding<\/p>\n

Developing a compelling brand is one thing. Maintaining consistency is another. Today, the latter is just as important as the former, if not more so. Cultivating a clear and consistent brand over the short and long term is key for all successful companies. No matter the size or industry of your company, a consistent brand will help you build a strong and loyal base of customers and clients.<\/p>\n

What is brand consistency?<\/strong><\/h2>\n

\u00a0<\/strong>Brand consistency is the practice of always delivering messages in a way that aligns with the company\u2019s core brand strategy. This means that the brand\u2019s message is delivered using the same colours, iconography, and typography across all of its brand and marketing materials. Every brand touchpoint, from the company website to merchandise, follows the same styling.<\/p>\n

Today\u2019s customers interact with your brand across multiple facets, including digital marketing, social media, events, print marketing and public relations. Without a strong brand strategy in place, it can difficult to communicate a consistent message to current and potential customers.<\/p>\n

Why Brand Consistency Matters<\/strong><\/h2>\n

When asked what influenced their loyalty to brands, more than 40% of consumers identified consistency as the most important factor<\/a>. The same research suggests that consumers value consistency because they want the assurance that every experience with the brand will be the same. Essentially, the effect of brand consistency is a personal one.<\/p>\n

For example, when you drink a Coca-Cola, you expect it to taste a certain way, and for it to be labeled with the brand\u2019s iconic red and signature font.<\/p>\n

A consistent brand projects professionalism, establishes authenticity and builds trust, both internally and externally. It also builds awareness and loyalty among new and existing customers, which can translate into increased sales and business development. A brand isn\u2019t just about how your company logo looks. It\u2019s about who you are, what you portray and the experience or product you can provide.<\/p>\n

Take for example, how Apple has built up brand consistency by developing innovative technology that delivers upon its core brand values \u2013 simplicity and excellence. Every time you interact with an Apple product, you associate the brand with how its product has made your life simpler.<\/p>\n

Develop Brand Guidelines<\/strong><\/h2>\n

Developing a consistent brand starts with a strong strategy, as well as associated brand guidelines. Brand guidelines, sometimes called a brand style guide or brand book, are a set of rules that govern the overall look and feel of a brand, including composition, typography, colours, and other key branding elements.<\/p>\n

While brand guidelines will be critical for your marketing or design team, it will also come in handy among other departments and firms who may work with your brand as your company continues to grow.<\/p>\n

When it comes to creating brand guidelines, here are few things to consider including:<\/p>\n